Unfortunately, if you run a business for long enough you’re eventually going to have to deal with a crisis. The type of crisis that your company has to deal with will largely depend on the industry you work in. If you’re a food company, then it’s possible that one day one of the products you’re selling is going to cause some people to get sick. Thus, the crisis that you’ll be dealing with is trying to convince consumers that your products are safe and that they should start buying your food products again. If you work in the tech industry, the crisis that you run into might be a breach of your customers’ data. Such a breach can be incredibly devastating to a tech company, and it often takes years to build back that trust that you once had. Still other companies might have to deal with a crisis involving their CEO, such as deals that they made that are questionable from a legal standpoint.
Whatever the crisis that you end up having to deal with, it’s critical that you handle it in the right way. Handling a crisis is what’s known in the world of public relations as crisis management, and it’s the art of mitigating and minimizing a crisis as much as possible. Of course, for crisis management to be effective it must be done in the right way. Here are the keys to effective crisis management.
The first key to effective crisis management is staying calm. It’s incredibly difficult to think clearly when you’re dealing with a crisis and you get stressed out by it, so the more you can remain calm the clearer you’ll be able to think. This clarity is essential if you’re going to be able to come up with a strategy that mitigates the crisis. If you doubt that you’ll be able to stay calm during a crisis because of your personality, then hiring an outside firm like dovetail solutions to handle your crisis management is a great idea.
The second key to effective crisis management is developing a message that you’re going to provide to the public. With most crises, it’s better to get out in front of it. This means coming up with a clear message that either draws attention away from the crisis or that deals with it head on and attempts to move past it. Such a message should be delivered to various media outlets so that consumers and potential consumers can hear the message that you’re putting out there. You need to control the message when a crisis hits, so you need to be open and transparent throughout the process. Sometimes direct action has to be taken, and such action should also be public.
Lastly, it’s incredibly important to hire one of the top PR firms out there at some point. Such firms will be able to help you craft the message that you’re going to be delivering to the public, and they’ll be able to help you stay on top of that message at all times. During a crisis, it’s always a good idea to hire some outside help to help you get through it.